
Chief Executive Officer & Co-Founder
Joseph Basso
Joseph Basso is a co-founder of Pinnacle Life Group and serves as Chief Executive Officer.
Before being named CEO in early 2024, Joe helped lead staff operations, client acquisition, marketing, and recruiting. Before Pinnacle, he co-founded and built multiple companies that grew to multi-eight-figure revenue and continue today.
Joe entered financial services to help families, train agents, and develop other entrepreneurs. His nearly 15 years of entrepreneurial experience — and a passion for mentorship — shape how Pinnacle invests in the people around him.






















